Rocking the Daisies Music and Lifestyle Festival has become one of South Africa’s premier getaway events. Festival goers from all over the country flock for a four day music extravaganza. Incorporating 250 acts over 11 stages and one of the largest outdoor camping and music experiences in the country. Their motto is, “play hard, tread lightly”.
As hip hop has seen a steady rise in South Africa over the last few years it only made sense for a stage to be wholly dedicated to the genre.
Pop Bottles, a lifestyle events promotion company, teamed up with Rocking the Daisies to erect and promote the Pop Bottles Two’s Up stage where local hip hop artists could rock the party and get hands in the air.
Bad Weather Productions was brought in to handle the overall production aesthetic of the stage and to handle the technical execution.
Bringing the highest possible production value was of paramount importance to Pop Bottles and we wanted to design something both uniquely Pop Bottles and something uniquely Rocking the Daisies.
We designed a clean and bold DJ booth with a custom wooden frame, clad in black vinyl. We then invited every DJ to sign the booth upon completion of their set, which was eventually realised during the festival. This was a key design feature in the stage’s identity.
LED strips aligned into hexagons were then hung from each PA tower to provide an interesting element; producing a set-like appearance during the day and a visual experience at night.
By bringing the geometric shape into the stage design we were able to give the stage an identity without branding.
Content for the screens was run on a Bad Weather media server and the content itself was provided by Bad Weather, Pop Bottles and the artists on the stage who worked together to produce a final result that was interesting and diverse.
In the end, our primary objective was to support and empower the artists performing on our stage with the best possible experience, so that they can feel comfortable and deliver their performance with confidence.
Images: Red Bull Content Pool