Sanlam Cape Town Marathon Expo – Treadmill Distance Tracker

About This Project

As a charity initiative for CANSA, Sanlam hosted a stand at the Sanlam Cape Town Marathon registration expo where participants could contribute to the donation by completing a quick run on a treadmill.

Marius Hitge and Co thought Bad Weather were best suited in bringing this experience to life.
With a slight modification of an off-the-shelf treadmill, Bad Weather created an odometer for the treadmill, which then displayed on an accompanying screen the total distance run, as well as the total amount of money raised by participants.

Interactive Experiences, Public Experiences
Content Creation, Product Design, Research & Development